Briefly:

A course that teaches you how to manage the visual identity and overall look of any creative project.

In detail:

Art direction isn’t just about colors and images; it’s the art of connecting an idea to an identity and giving a project a clear personality. In this course, you’ll learn the fundamentals of art direction, from choosing colors and coordinating visual elements to defining a style that makes the work cohesive. We’ll present practical examples and tips to help you translate your ideas into a strong, eye-catching identity. The goal is for you to leave the course with a trained eye that knows how to create a consistent and inspiring visual for any project.

Features:

Feature 1: Visual Identity Management After this course, you’ll know how to manage the visual identity of every project in a cohesive and appealing way.

Feature 2: Coordinating Visual Elements You’ll learn how to choose colors and coordinate elements to give a project a clear and professional personality.

Feature 3: Turning Ideas into a Strong Identity You’ll gain the ability to translate your ideas into a visual identity that grabs attention and makes the work cohesive.